Conference Branding
World Mandate is an annual conference hosted by Antioch Waco. The demographic is 18-24 year olds and focuses on envisioning people to go on mission trips or start their journey on becoming a missionary. i served as the lead designer in deciding on the look for the year, creating a branding guide to give art direction for other platforms, and executing the design work. The list of deliverables included:
Main logo
Social posts
Web design
Promo cards and posters
Booklet
Lanyards/Badges
Screen slides and session looks
Lobby design
Merchandise
The theme for this year focused on the phrase, “Those Who Dream.” To incorporate an abstract representation of multiple dreams, I used circles and a broad color palette. Most photos were black and white to let the colors stand out. I used the painterly style to add into the abstractness which led to the incorporation of illustrations with photos.
